Approach
Capabilities
Expertise
Team
Context
Contact Us
Approach
Daniel Gallego
Photographer
Sleeper train services are no ordinary train services. They need to meet an elevated level of comfort, dignity and joy, to ensure customers can experience a successful night’s sleep on board and realise the benefits of choosing a train over a car or a plane. We want sleeper train customers to be rewarded for making that choice.
That means making sleeper trains and the experience of being on board a sleeper train, the most human-friendly, user-informed and considerate of any other train service. Understanding what customers need and want from a sleeper train service, now and in the future, becomes more than a customer experience point; it reconnects travel with being human.
International Sleeper Trains (IST) Ltd optimises sleeper travel with behavioural and operational insight. We do this by combining the technical and operational expertise you expect from a sleeper train consultancy with powerful behavioural science and user insight, to create solutions that are socially as well as functionally successful.
Management and Operations
(What)
Capabilities
IST provides specialist experience and expertise to sleeper train operators and their supply chains.
Engagement and Insight
(Who and Why)
Strategy and Planning
(How)
Expertise
Thought Leadership
We can develop insight, undertake research and analysis, develop communications and corporate narrative, engage and obtain feedback from stakeholders.
Behavioural Insight
We can embed intelligence, innovation and insight from behavioural science and user-oriented design methods to design of services, solutions and plans to better consider and meet customer needs and future demands.
Procurement
We can provide expertise and support to both commissioning authorities and operators and suppliers for all aspects of the procurement process from procurement and bid planning, management and strategy, to bid drafting, reviewing and evaluation.
Operation
We can add capacity to teams across key operational areas, provide interim leadership, support change management and transformation, provide critical friend and independent reviews.
Delivery
We can help you to plan for mobilisation, build the team and workforce, manage implementation of plans, processes and structures, coach teams to deliver.
Recruitment
We can support recruitment processes, design training and competency programmes and build leadership teams.
Our Team
Cheryl Fox, Managing Director
Our Team
Richard Garland, Business Development Director
Our Team
Liane Hartley, Sustainability & Inclusion Director
There has been a resurgence of interest in sleeper trains in Europe in recent years, as a growing awareness and concern over the climate change emergency means customers are looking for more sustainable and convenient ways to travel and explore.
Key factors contributing to this resurgence in interest in sleeper trains across Europe include:
Environmental concerns:
Sleeper trains offer a lower-carbon alternative to flying, with new experiences to transform customer’s bedtime, sleeping and morning rituals, and the magic of waking up to a new landscape along the way.
Comfort:
Modern sleeper trains offer a high level of comfort and amenities, with private cabins, dining cars, and lounge areas, as an attractive option to relax and enjoy the journey as well as the destination.
Cost:
Sleeper trains can be a cost-effective option for travel. This can be particularly true for budget-conscious customers, who may be able to save money on accommodation costs by sleeping on the train.
Convenience:
Sleeper trains can also be more convenient than air travel or other forms of transportation, particularly for longer distances, without the need for additional travel time or accommodation costs.
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